MCMINNVILLE, OR: Creative Company has earned three national Healthcare Advertising Awards for branding and design work produced on behalf of Salem Health and Salem Hospital. The competition, sponsored by Healthcare Marketing Report, a leading industry publication for healthcare marketing and advertising, is the oldest, largest and most widely respected healthcare advertising awards competition in the United States.
Salem Hospital’s new patient menus – a series of seven branded, full-color menus customized for specific diets, each in English, Spanish and Russian – received a Silver Healthcare Advertising Award in the patient handbook category. In addition, a program brochure created for Salem Hospital’s new Physician Leadership Institute received a Merit award in the physician referral program category.
Lastly, a suite of Salem Health brand training materials received a Bronze award in the employee communication program category. This suite included branded Microsoft Office templates, brand and template user guides, brand identity guidelines and a training program all with the purpose of training Salem Health staff on the brand and providing them with tools and materials to effectively implement the brand across all levels of the organization.
Nearly 4,000 entries were received from agencies across the United States in this year’s competition. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Based in Salem, Salem Health is Oregon’s 5th largest healthcare organization. Salem Health includes Salem Hospital, West Valley Hospital, Willamette Health Partners and other affiliated healthcare organizations offering quality care to people in and around Oregon’s Willamette Valley.
About Creative Company
Established in 1978, Creative Company’s work in strategic marketing and branding has achieved exceptional results for healthcare organizations, food producers, financial and professional services firms, colleges, telecommunications and manufacturing companies in the Northwest and beyond. Creative Company accelerates recognition for organizations and compels ongoing response from audiences by optimizing brand programs from the point of choice—the point where audiences take action.