Willamette Valley Medical Center is proud to announce that Cyndi Leinassar, Marketing and Public Relations Director, has been recognized as one of the Top 10 Healthcare Marketing Directors 2026 by Healthcare Business Review. This national recognition honors healthcare marketing leaders who have demonstrated exceptional professional achievements and meaningful contributions to healthcare marketing and communications.
Leinassar was selected through a competitive nomination and evaluation process that included editorial review and assessment by an advisory board. Nominations were submitted by professionals within the publication’s subscriber network and healthcare industry community, including healthcare executives, marketing leaders, communications professionals, hospital administrators, consultants, and industry peers familiar with each nominee’s work and impact.
With nearly three decades of experience spanning community relations, nonprofit leadership, and healthcare communications, Leinassar has built a reputation for authentic storytelling, strong community partnerships, and meaningful engagement throughout Yamhill County and beyond. According to Healthcare Business Review, her relationship-driven approach has helped strengthen connections between Willamette Valley Medical Center and the communities it serves.
The publication highlighted Leinassar’s commitment to showcasing the people behind healthcare, elevating grateful patient stories, and ensuring hospital communications reflect the community they serve. It also recognized her leadership in creating transparent, human-centered communication that helps patients better navigate an increasingly complex healthcare environment.
“This recognition reflects the incredible people I have the privilege of working alongside every day,” said Leinassar. “Our physicians, nurses, caregivers, support staff, volunteers, and community partners inspire the stories we share. Building trust through authentic relationships and meaningful communication has always been at the heart of my work, and I am honored to be recognized among such an accomplished group of healthcare marketing professionals.”
“Cyndi has an extraordinary ability to connect our hospital with the community we serve,” said CEO Dewane Pace. “Her passion for storytelling, commitment transparency, and dedication to highlighting the exceptional care provided by our teams has helped strengthen trust in our hospital and its mission. This recognition is well deserved.”
Healthcare Business Review described Leinassar’s work as “building trust through community-focused healthcare marketing,” noting her commitment to integrity, authenticity, and relationship-building as the foundation of effective healthcare communications.
Top 10 Healthcare Marketing Directors 2026
About Willamette Valley Medical Center
Willamette Valley Medical Center (WVMC) is a 60-bed acute-care, full-service facility, accredited by The Joint Commission and certified as an accredited Chest Pain Center by ACC Accreditation Services, the accrediting arm of the American College of Cardiology, and nationally recognized care for hip fracture treatment by health grades.
For over 120 years, WVMC has served as the region’s leading provider of healthcare services and plays a critical role in advancing care for our patients and their families. Since our founding, we have been driven by the idea that great communities deserve great healthcare. Our team is united by a mission of making communities healthier and ensuring quality care is more than just a set of clinical criteria – it is a way of life, encompassing everything we do. Combined with great care, WVMC is also investing resources locally in programs, such Henderson House, YCAP, Habitat for Humanity, and many more that are supporting individuals and families and creating positive community impact.
Media Contact: Cyndi Leinassar, Cyndi.leinassar@mywvmc.com
Willamette Valley Medical Center (503) 434-6004
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