2019 marks the 10th annual Small Business Saturday. It’s coming fast…What will your business do to leverage after the Thanksgiving Holiday? Black Friday and Cyber Monday get a lot of notoriety – let’s not forget about Small Business Saturday, November 30th!
Some basic promotional strategies small businesses can use to maximize the day include:
- Communicate with customers to spread the word. Get the word out early by communicating often with customers and your community through Facebook, Twitter, email newsletters, on your website and in person
- Promote your business with a cause. Connect your business with a cause – what is near and dear to your heart?
- Take advantage of co-promotions and free marketing tools offered. Visit the American Express SBS website for free access to marketing and promotional tools like in-store signage and e-marketing materials.
- Use Small Business Saturday to launch sales promotions and offers. Small Business Saturday website also has a great checklist you can take advantage of to ensure you are leveraging your day.
There are some fantastic resources for you out there to explore and dream up promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event. Since the launch in 2010, American Express gives local small businesses new promotional opportunities to encourage patronage within their local markets. Each year the opportunities get bigger and bigger as Small Business Saturday awareness grows. Take advantage of the full marketing resources kit you can download from American Express https://www.americanexpress.com/us/small-business/Shop-Small/marketing-resources
Where do I go to sign up or learn more? https://www.americanexpress.com/us/small-business/shop-small/
Let’s celebrate America’s small businesses, shop small, buy local on November 30th.
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